Rebecca is a high-level jewelry brand produced and distributed by Industrie Testi Spa, an Italian company based in Florence in the heart of Tuscany. The maison was founded in 2000 by Alessandro Testi, president and designer of the group who was the first to use “poor” materials such as bronze and steel, working them with high-level craftsmanship techniques. This innovative and original idea immediately met the tastes of the market, making the brand establish itself internationally within a few years.
The jewel as a form of investment or status symbol to be exhibited, on the other hand, becomes a style icon, a fashion accessory with a strong personality and a very high design content.
Alessandro Testi has been able, in fact, from the very first collections, to express and design beauty, combining new technologies with the ancient goldsmith arts and thus giving Rebecca jewels a very special charm.
From the beginning, the strategy of the Maison has been that of a large fashion house with advertising campaigns of international scope, which see high-level agencies, photographers and models as protagonists. maintain for years the investment primacy among competitors in Italian and international women's fashion magazines.
The REBECCA brand is present in Italy in about 1,500 medium-high level independent jewelers, several single-brand stores including Rome, Florence, Dubai and Miami and in over 30 countries around the world.